Permanent information, in the field of tourism like others. You are not sure to always follow or not miss these important things that we might be interested in from time to time. That’s why every day we invite you to come back to a recently published news item to highlight it a bit (again).
The label is renewable every five years
This is the latest designation related to tourism in France to be introduced this year, on 1ahem may.
“Destination of excellence” thus highlights “a high level of welcome and service quality, as well as a high level of requirements in terms of sustainable development and environmental protection”.
Managed by Atout France, it will reward players and companies in the areas of accommodation, catering, places of visit and leisure, tourist offices and everything related to transport, with the award of this label, renewable every five years.
As for Atout France, we remind you that it is the French tourism development agency. In a way, a mega tourist office for a country that acts as the operator of the French state in the field of tourism.
It therefore aims to promote tourist activity in France through communication campaigns or participation/organization of events worldwide aimed at raising the profile of the country’s assets.
At the same time, Atout France also helps and advises French professionals in their activities and their development, and is in charge of awarding various quality marks respecting the ambitions and focus of the French tourist offer, such as this upcoming “Destination of Excellence”.