Consumption: sales of these products explode during Ramadan

Monday, March 11 The month of Ramadan has started in France. The fasting period is eagerly awaited by the Muslim community. A month during which the consumption of certain food products records a significant increase. flagship products, who, like others, are not spared from inflation, or even suffer more from it.

A month that promises to be costly for practicing Muslims this year. The fasting month is traditionally an occasion for numerous meals with family and friends. During this period, from sunrise to sunset, all people observing Ramadan are prohibited from eating and drinking. And since several hours without food intensifies the phenomenon of hunger, some products are especially popular with people who are fasting. A trend favoring big stores.

A period of more noted expenses in normal times. But the wallets of believers are affected even more in times of inflation. However, the situation is less dramatic than last year since Ramadan began on top of food inflation flirting with it 16% in March 2023, when it was just 3.6% last month according to INSEE data, the BFMTV article points out.

But over the past two years, food products, including those favored by practicing Muslims during Ramadan, still suffering from strong double-digit inflation…

Throughout this season The price reduction of several products can be observed in the vast majority of supermarkets, especially in the food aisles. At the same time, demand for certain products is higher than usual. There are.

Dates, fermented milk and brick leaves…

At the top of this period’s best-selling foods: Terms. The most representative fruit of Ramadan. Origins from the Middle East or North Africa, more types of dates can be found in supermarkets. In addition to data, fermented milk it is also one of the most consumed foods by Muslims during this month.

Finally we have too brick sheets whose consumption explodes during this period. These sheets can be found everywhere in supermarkets. Apart from these three products, other foods are also in high demand by Muslims. There are.

The price of meat, olive oil and semolina is increasing

In addition to this strong demand for the above-mentioned products, an increase in the prices of some products was also recorded during this period. This is especially the case here for meat, olive oil and semolina. An increase that has a significant impact on traders. A phenomenon explained to BFM by the head of the halal butcher and highlighted its turnover fell by almost 40% due to inflation.

For family, the increase can easily amount to several hundred euros for the entire month of fasting, the BFM points out in the report. At his butcher shop in Lyon, Asfandy Ar Yousoufi notes that customers’ decisions are being revised downwards in an inflationary context.

“The amount of customers’ baskets used to be 4 to 5 kilos. Today it is a kilo or a kilo and a half. We have lost turnover in red meat because the customer is buying more and more poultry, which is cheaper,” explains Asfandy Ar Yousoufi. .

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