Jean-Claude Leblois, chairman of the resort council, immediately sets the tone. “If we go there without being proud, it’s not worth going there”. Residents of the Haut-Viennois travel to Paris pumped up, determined to highlight the peculiarities of a territory that is too often far from tourist destinations.
From February 24, Haute-Vienne will be promoted on a 30 m² stand. The first in this 60th year with a presence that aims to leave an impression on the minds of the 60,000 visitors to the International Agricultural Exhibition daily. “We will speak well of ourselves to many visitors insists we are an agricultural and breeding department of the Limousin breed with a virtuous agricultural model that should serve as a laboratory. Productions are diverse and should ensure independent and increasingly short-circuit consumption. »
Artisans, producers and tourism professionals
To attract tourists, the ministry invested 100,000 euros in promoting its “Limousin new horizons” brand. Local know-how in porcelain, leather and wool will be highlighted at its stand, designed by design students from Raymond Loewy High School in La Souterraine. “A year ago we decided to go into the living room and tell a story” he comments. A desire shared with the Chamber of Commerce.
The ministry unveiled its strategy for the International Agricultural Exhibition to attract tourists.
Around twenty artisans, producers, brewers and tourism professionals will take turns to offer workshops, demonstrations and tastings while discovering the richness of this territory. Visitors can try, for example, to make vegetable paper from husks with Moulin du Gôt, cast a porcelain cup with Ateliers Arquié, bake marzipan with a guide from Martinská cukrárny, make a leather bag thanks to Antiope Workshop or learn to fish for trout on a simulator.
Eco-responsible destination “full of gems”
Visitors will be able to discover a destination with many hidden treasures that will be revealed thanks to the SPL “Terres du Limousin”.
The SPL brought together 13 communities of Haute-Vienne municipalities “Speaking with one voice that does not exist anywhere else in France” emphasizes Annick Morizio, its president. An initiative to highlight the department.
“We referred to the tourist information on visitlimousin.com. A gold mine that has not been brought to light. Now we can promote all these gems and create sustainable tourism for an environmentally responsible destination. » This location favors hiking with 370 outings that can be undertaken on foot, horse, mountain bike and run. Haute-Vienne is full of natural sites waiting to be discovered by choosing soft mobility.
We want to introduce sustainable tourism to all hospitality hosts
Forests, rivers, lakes and green hills, authentic and preserved nature. Tourist trails lead to picturesque villages, medieval castles or places marked by history. “We are also in the process of developing We Go GreenR training to introduce all hospitality hosts to sustainable tourism. explains. We are also betting on the cycling tourism brand with accommodation that offers spaces for storing bikes and tools for their repair. »
Haute-Vienne will be in the spotlight twice with the second stand organized by the Agrarian Chamber. This will also be the premiere. Participants of various competitions will be welcomed here and all agricultural products of the department will be represented, beef, sheep, Cul Noir pork, apples, chestnuts and honey. So many opportunities to taste good products.
Brewery Haut-Vienne in Paris
Patrick Van Aubel, heir to a line of brewers from Maastricht, settled in Haute-Vienne 30 years ago. In 2015, he took over Brasserie de Bel Air and decided to convert its production to organic. Employs 6 part-time employees. “La Bergère” will offer its beers in Paris.
Patrick Van Aubel, manager of Brasserie de bel Air, meets visitors to the Agricultural Show
“We produce eight beers for 800 hectoliters a year,” says the manager. They are sold in the Biocoop and Gamm Vert chains, in grocery stores and wine merchants, very few in the markets except those in Limoges organized by the Chambre de Métiers. » He prepared three new beers for Salon: Stout, Golden and Smoke, as well as his first lemonade.