What if you went on vacation thanks to artificial intelligence? Or maybe you already did without knowing it? In a recent study, online travel website eDreams revealed that nearly three-quarters of consumers use AI to travel.
Artificial intelligence (AI) has a knack for permeating everywhere without us really realizing it. And even while preparing our vacation. A recent global study of 10,000 users of travel booking platform eDreams revealed that 73% of them use AI to travel.
Support is particularly strong among younger generations, with acceptance rates of 86% among 18-24-year-olds and 84% among 25-34-year-olds. A trend that is particularly seen in France, where 87% of 18-24 year olds and 84% of 25-34 year olds use or say they are ready to use AI tools to improve their travel preparation and progress.
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Personalized trips thanks to artificial intelligence
“In this context, AI is proving to be much more than just a technological gadget. It becomes an essential travel companion, offering personalized services and tailor-made recommendations“, assures eDreams. Thanks to this emerging technology, travelers can plan their trips to more precisely match their expectations, for example with optimized itineraries. This tailored approach is made possible by advanced real-time analysis of traveler data such as their age, gender, but also based on their searches and bookings made on the web using AI tools. This will enable travel platforms to define different typologies of travelers and create suitable propositions for them.
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eDreams-Odigeo, which brings together the brands eDreams, GO Voyages, Opodo, Travellink and comparison shop Liligo, was “one of the first to incorporate AIยป on their platforms without the user realizing it. In France, awareness of the impact of AI on the shopping experience varies widely by age: while 49% of respondents across all age groups say they are fully or partially aware, this figure rises to 61% for 18-year-olds. -24 years old compared to 30% among those over 65, according to eDreams.
This contrast reveals that younger people are much more likely to recognize the value that artificial intelligence can add to online shopping. “Millennials and Generation Z offer us an illuminating glimpse into the future of travel, where personalization will play a central role. insists Dana Dunne, CEO of eDreams ODIGEO.
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